LinkedIn: How “Slinks” are used by Spammers and Phishers

If you received a link to LinkedIn.com via email, SMS or instant message, would you click it? Spammers, phishers and other ne’er-do-wells are hoping you will, because they’ve long taken advantage of a marketing feature on the business networking site which lets them create a LinkedIn.com link that bounces your browser to other websites, such as phishing pages that mimic top online brands (but chiefly Linkedin’s parent firm Microsoft).

At issue is a “redirect” feature available to businesses that chose to market through LinkedIn.com. The LinkedIn redirect links allow customers to track the performance of ad campaigns, while promoting off-site resources. These links or “Slinks” all have a standard format: “https://www.linkedin.com/slink?code=” followed by a short alphanumeric variable.

The best advice to sidestep phishing scams is to avoid clicking on links that arrive unbidden in emails, text messages and other mediums. Most phishing scams invoke a temporal element that warns of dire consequences should you fail to respond or act quickly. If you’re unsure whether the message is legitimate, take a deep breath and visit the site or service in question manually — ideally, using a browser bookmark to avoid potential typosquatting sites.

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